Heinrich Vogeler. The New Human – Shaping life

Heinrich Vogeler. The New Human

the anniversary exhibition
from March 27. to November 11.


Heinrich Vogeler. The New Human – Shaping life


With his early designs Heinrich Vogeler is a sought-after Jugendstil designer. At the end of the 19th century, the Jugendstil emerged as an avant-garde concept of life for a young European generation. Reflecting the desire for lightness, mobility and freedom, it paved the way for a modern lifestyle that is still relevant today. The artistic design of everyday objects aims at giving every moment of life a festive splendour.


Vogeler begins his career as a designer by working for the art magazine Die Insel, founded in Munich in 1899 by Alfred Walter Heymel. For the magazine, he develops a style-setting graphic design. He is strongly inspired by the English Arts and Crafts movement. Together with Rudolf Alexander Schröder, Vogeler designs silverware, candlesticks, furniture and embroidery to furnish Heymel's apartment. Vogeler finds an ideal form of expression in etching. Fairy-tale fantasies and poetic nature studies delicately illuminate the Worpswede landscape. The designer Vogeler is impressive in his versatility, as seen in such objects as the Sleeping Beauty Carpet from the ›Art Weaving School at Scherrebek‹ (1896-1905), a porcelain set for a Lady's dressing table with sculptured roses for Meissen, and a classic service of the ›Royal Porcelain Manufactory in Berlin‹ (KPM) with the Gold Rose decor. In 1905 Vogeler is commissioned by the city of Bremen to decorate the Golden Chamber council room in Bremen's Town Hall. 


Starting in 1904, Heinrich Vogeler begins to turn to traditional furniture styles of the northern German region. Inspired by historical pieces, he designs his furnishings with a strong Jugendstil influence. In 1905, he registers the Tulip Chair and Horse Head Chair for design protection. Vogeler initially commissions the construction of the furniture from local cabinetmakers. The demand is so great that his brother Franz Vogeler establishes the ›Kunst-und-Kunstgewerbehaus‹ (Arts and Crafts House) in Worpswede in 1906 and offers his brother's novel furniture there. Growing sales figures prompt Franz Vogeler to acquire a small carpenter's workshop in Tarmstedt in 1908. It is the founding year of the ›Worpswede Workshop‹ (1908-1917). Heinrich Vogeler develops numerous interiors with various decors for customers throughout Germany. The workshop is very successful at the Brussels World's Fair in 1910 with the presentation of a whiteboudoir

In 1909 Heinrich Vogeler takes part in a study trip to England sponsored by the ›Deutsche Gartenstadt-Gesellschaft‹ (DGG) (German Garden City Association). He is fascinated by the modern English workers' housing estates with their high quality of life. He designs a housing estate for the employees of his workshop in Tarmstedt and illustrates his vision in a detailed watercolour painting. Unfortunately, he finds no financiers for this project and has to drop it.


Haus im Schluh
Im Schluh 35 – 37
T. 04792 – 5 22
Tuesday – Friday von 14:00 bis 18:00 Uhr
Saturday and Sunday from 10:00 to 18:00


Heinrich Vogeler
mirror console with rose decor (detail), around 1910
wood, marble, crystal glass
possession collection Haus im Schluh
© Jörg Sarbach / Worpsweder Museumsverbund

Förderer Worpsweder Museumsverbund e. V.