The Worpswede Museum Association
Achieving more together! Four Museums – one Agenda!
In past decades the museum landscape of Worpswede had developed as a group of parallel but different institutions, usually established on the basis of a private initiative.
From 2007 to 2012, the Worpswede museums Barkenhoff, Grosse Kunstschau, Haus im Schluh and Worpsweder Kunsthalle, which had hitherto operated independently of one another, took advantage of a unique opportunity to reinvent themselves in a common effort.
The »Masterplan Worpswede«, a large-scale project supported by millions in EU funding, has made it possible to carry out an extensive renovation and enlargement of the museum buildings. In addition, the four main museums of the artists' village joined forces to establish the »Worpswede Museum Association« and drafted a common theme-based concept.
In addition to planning exhibitions shared by Association's museums, this co-operative effort also focuses on a common marketing concept for them. The new Worpswede Tourist Information Centre and a visitor guidance system has broadened the museums' renovation plan by providing the artists' village with an overall strategy for cultural tourism.
After the end of a two-year reconstruction phase in May 2012, Worpswede's museums were presented to visitors with a brand new sparkle and a common exhibition programme. Each museum of the Museum Association contributes its own history and special profile in creating an unique experience for those visiting the artists' village of Worpswede.
During the summer, the museums hold exhibitions based on a common theme which appeal to a wide audience and attract new visitors to discover the art of Worpswede. The autumn exhibition series, called »Worpswede contemporary«, highlights contemporary art. By featuring surprising artistic impulses from the local as well as international art scenes, it opens up new perspectives in the history of art in Worpswede. Finally, the individual theme-based exhibitions presented in the four museums in winter and spring provide in-depth insights into the diverse creative universe of the artists' village.